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how to increse the google rating on my site (In: Google)
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nathan_nathaniel
Joined: Dec 19, 2006
# Posts: 4
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Posted: 2006-Dec-25 17:49
I'm a raw beginner here, so please bear with me. My site is on a "shared hosting" platform and has always done well for my preferred search terms. My hosting provider recently migrated my site to a new server and there have been some hiccups. I have slid from an average SERP of #15 down to #40 or worse in the past 2 weeks. My hosting provider had neglected to move my htaccess file (with my 301 instructions) when they migrated my site, so Google was finding my old htm pages (what there were) and a lot of 404s obviously. I replaced the htaccess around Dec. 18, and some of my newer php pages are showing up again. This is good.
Using Google Webmaster I looked at my site which was last "successfully accessed" on December 13. The stats show 2 "http errors" and 94 "not found." The "not found" are okay, because they are due to the htaccess SNAFU, but the "http errors" have me baffled. (These errors were directory errors, not page errors. In other words an entire folder was getting a 403 response.) According to the Google Webmaster Tools these 2 http errors disappeared on December 19 (the day after I replaced the htaccess), so I am assuming that if they were the cause of my SERP slippage this will be recovered at the next crawl. Is that right?
The other thing is this: Right now my htaccess page uses "redirect 301" instructions. When the htaccess page went missing in early December, my pages all reverted. Can I use a "permanent redirect 301" instruction exactly the way I used my redirect in the htaccess to make sure this never happens again?
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excell
Staff
Joined: Mar 19, 2001
# Posts: 14513
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Posted: 2006-Dec-26 14:39
Hmmm... good question  Focus on what is and what is out there now (outside of Google indexing of the site) and bring it to the place you want it to be for yourself and your users.
How do you want people to find you?
How do you want people to access you?
What is affecting people when they arrive?
Try to streamline the set up of your website to the best advantage for users...then the search engines will better know your intentions.
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nathan_nathaniel
Joined: Dec 19, 2006
# Posts: 4
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Posted: 2006-Dec-27 14:25
That's all good advice and the reason we have placed so highly for competitive search terms is because we have focused on content. By its nature our organization is primarily Internet based, and we get most of our traffic from search engines. We spend about $1500 a year for web advertising (a lot of money for a small non-profit) and I aggressively pursue links (especially non-reciprocal incoming links from related sites).
However my main problem now (drop in SERPS) has been caused by my hosting provider's screw-up, and I just want to be sure I've fixed it. I wrote "redirect 301s" for every page Google had designated as an error and they all seem to be working. By experimenting, I found I cannot use "permanent redirect 301" in my htaccess file as it causes a server error when I try to access the site. So I'm stuck with simple redirects for now.
Google Webmaster Tools shows that they last successfully accessed my page on Dec. 13. They have been to my site as recently as Dec. 26 (downloading my sitemap successfully), but the "successfully accessed" still says Dec. 13.
I hope I'm correct in assuming that they will eventually return to "successfully access" the site again, whatever that term implies.
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