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Does anyone know how to put tags in VB forums? (In: General Search Engine Optimization)
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ClickIt
Joined: Jul 31, 2000
# Posts: 746
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Posted: 2005-Mar-10 23:54
Does anyone know whats going on with Geo Tags? [link] Now that SEs and Directories have discovered that goegraphic location is rather important as a type of information filter, it seems that adding Geo Tags makes sense (for some Web sites). If not GeoTags specifically, is there another way to add location specific information that will help, for example, Google Local better rate and rank a Web site? Are there any standards for geo-location tags? Links for more information?
What do other people have to say? I really do not know too much about this concept, so your thoughts on the subject would be very helpful. Please advise.
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Sinoed
Joined: Dec 11, 2000
# Posts: 5266
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Posted: 2005-Mar-17 15:49
I think that IP addresses & extensions are the primary method of geographical filtering and I'm not convinced that the GeoTags idea is going to work that well (for generic search engine results anyways).
I suspect it would be subject to spamming like the keywords tags..? I could for example put up a site anywhere and then use the Geo Tags to help put that page appear where I wanted it most. As an example with the same town/placename as my largest competitor. I checked out the GeoTags site - but I found that it displayed results for Vancouver for me & I'm in Toronto. Whether that is the case because the index is small or because its poorly implemented is anyone's guess.
I think the best implementation of stuff like GeoTags is for subsidiary programs like Google Maps (Beta). I'm not sure though..
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ClickIt
Joined: Jul 31, 2000
# Posts: 746
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Posted: 2005-Mar-19 08:35
OK, I see your point. However, in my particular case, I am trying to build and promote only local (geographically specific) Web sites. Most SEs will rank a site without regard to place. Or to put it another way, there may well be a fantastic site about car insurance, but the insurance agent is located in Fargo, ND. I live in Los Angeles, so the Fargo site, as great as it may be, doesn't do me much good.
Is there another way to tell SEs that the physical location of a business is very important to my Web search? Is there a Geo Tag device (or something else) that tells Google to rank site A much higher in the SERP by virture that the business in question is located close to me? It seems to me that IP address and extensions are not a really great way to indicate location. (Or is this a lack of knowledge on my part?)
Please, don't hesitate to tell me where to go. I could use the directions!
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Sinoed
Joined: Dec 11, 2000
# Posts: 5266
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Posted: 2005-Mar-19 18:31
No you're right, IP address and extensions will only give you a general idea of where a site is. Considering everything though, they are one of the few ways that major SE's use for geographical filtering (that I know of), so it would probably be your first step. I think Geo tags are only going to really help you if they're implemented by the major engines because smaller ones aren't going to have enough results or traffic to be of that much help. Personally, if I'm searching within a particular area I always refine my searches with a city or place name. I don't think that there is any one specific key to it, its probably a number of things. I would get hosting with a the right provider so you have the correct IP for the country you're targetting, aim for links under the regional section of directories like DMOZ (ie. regional specific backlinks), add the placename to key areas like Title, keywords & text. I would also look for any regional portals to get listings for your site. I would think all of these things combined could work really well to put you close to the top for regional searches. I know its only going to help with refined local searches but I don't know of any other way around it.. I'm not a pro with geographic targetting though, so I hope at least my thoughts help a little. 
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birchj
Joined: Jan 03, 2005
# Posts: 16
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Posted: 2005-Mar-20 22:08
When I look for information I go to a search engine site. If I was to look for a local business I would go to a directory site. However you can usually get good results by using the post code/zip code in the search. For a wider search use the first few digits of the post code/zip code.
Directory sites are more geared up for products and services. Though engines like google have sponsered links, these should be quite local, are they? I have never looked.
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Sinoed
Joined: Dec 11, 2000
# Posts: 5266
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Posted: 2005-Mar-23 03:35
I don't know whether this helps you out or not but you might want to look at this: [link]
A geo-targetted PPC offering.
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conciseusa
Joined: Jun 18, 2005
# Posts: 1
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Posted: 2005-Jun-18 23:05
I handle marketing for some local restaurants and have spent quite a bit of time on this subject the last few weeks. The best solution I have been able to come up with is running Google AdWord campaigns targeting a local area. One thing to keep in mind is when you use the regional targeting feature in AdWords, Google will attempt to locate the user by their IP address. Two problems with this are many ISPs consolidate their traffic and dump it on to the Internet in a Galaxy far, far away. My ISP places me 3,000 miles from my location! The other problem is what if the user is searching for something outside of their current area?
My solution is make a list of location targeted keyword phrases. But doing this by hand is a miserable task. To deal with this problem I spent a few days coding a script that adds location data to a keyword list when you enter a US zip code & radius. You are free to use the script if you like. To find it go to Google and search on "local keyword generator". You should find lots of links to my tool and to some other similar tools created by others.
As for Google's regional targeting, they don't even have a city list here in the US. I wonder if they don't really put much effort in to this feature because they realize the IP to location problems render the feature marginal at best.
For my local PPC campaigns, I run two separate AdWord campaigns. One using Google's regional targeting feature and a national campaign with a localized keyword list to cover all the bases.
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