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htierney
Joined: May 29, 2006
# Posts: 3
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Posted: 2006-Jun-26 17:16
Hello to you all
Both myself and my company believe link building is a positive step forward.
Thats why we are outsourcing part of our link building efforts to other companies and individuals at present.
Helen
[ Message was edited by: bhartzer 06/26/2006 01:27 pm ... Reason: no classified ads here please ]
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Hampstead
Joined: Feb 20, 2001
# Posts: 2061
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Posted: 2006-Jun-26 17:59
Link building is a delicate subject at the moment. Google sees this as an attempt to increase PR and manipulate better rankings within their SERPS.
Google sees this manipulation as spam. It is for this reason that Google has been purposefully misreporting PR through the toolbar and hiding the amount of links to your site they know about.
Be very careful to make sure that the outsourcer does not pay for any links, reciprocate any links or get involved in any sort of link farm or blog spamming.
Google is getting very good at picking these things up now and is dishing out penalties accordingly.
Google wants to see one way links from quality sources.
My advice now is to submit your site to DMOZ and pertinent directories then sit back. That way your link count will increase naturally. Gaining a number of links quickly will trip a filter in Google and probably result in a penalty.
The job of link sourcing is all but dead now. Anybody who offers this service and has a good understanding of SEO will know that they are probably hurting your site but will do it for the money anyway. Anybody offering this service without knowing that it could hurt your site by way of Google's new Local Rank part of the algo shows what a limited knowledge of current SEO practices they have.
Either way, I wouldn't employ anybody that could damage my site through greed or ignorance.
Take heed.
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joycee
Joined: Jun 26, 2006
# Posts: 1
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Posted: 2006-Jun-26 23:42
You said you thought we should just register with the DMOZ and then sit back and wait for links to come natually . . . but where are they going to come from?
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2006-Jun-26 23:44
Sit back?
No. Never.
There is work to be done.
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Hampstead
Joined: Feb 20, 2001
# Posts: 2061
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Posted: 2006-Jun-27 07:40
Agreed there is work to be done, but not in the traditional sense of link building.
Link baiting is the next step. There is much information on this, but in short make sure that your site contains authoritative content that other websites will want to link to. Write articles and submit them to relevant sites.
Links will come that way.
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gsulvaney
Joined: Jul 18, 2006
# Posts: 13
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Posted: 2006-Jul-18 20:17
The best way to create quality traffic to your site, AND get links to it, and thus improve your search engine ranking, all at the same time, is via article marketing.
Create quality content on your own site and submit unique, high-value, well-written articles to other sites for them to post or publish (with a link back to your site of course). You'll gain credibility in your field, exposure, relevance (and thus ranking in and traffic from) the search engines, and inbound links, and thus more traffic, and so on.
Gary
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2006-Jul-18 21:33
Article submission will go the same way as all the other "schemes" that preceded it.
Many people are not creating work of any quality worth the SE's time in indexing it.
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